Marketing messages never reach your clients unless they create a connection and take the culture into regard. With Creative Marketing, I help professional services firms make connections within other cultures and inspire relationships that did not exist before – ones that can change your future.

CREATIVE MARKETING = CROSS-CULTURAL + CONNECTED MARKETING

CROSS-CULTURAL MARKETING

Globalisation is crucial in any business, but if you truly want to succeed, you need to localise your strategy, and this doesn't mean just translating materials into the local language. Cultural factors do matter. Consider:

Localisation: Does your global strategy fit the local market needs, and is it adapted in the best way possible?

Communication: People need to see themselves in your communication. It must be adapted to the culture. How do you "speak the culture" to your local target group, not only in their language, but also through the choice of images? Does your campaign appeal to local tastes and include local references?

Legal matters: Is your campaign right from a legal point of view? Countries have different legal approaches on how to reach your target audiences. Have you taken this into account with privacy settings, emails, invitations, events, and gifts?

Channels: Some channels work better in some countries than in others. Are you working with experts who know what works for which audiences and why?

CONNECTED MARKETING

Automatisation is today the way to reach out your clients, but in the end it’s all about people. How to encourage strong, lasting customer connections to your brand: convey your messages but in a creative way and increase customer retention and satisfaction.

The more connected and the more creative your campaign, the more committed your customers.

Localisation, authenticity and constancy are fundamental to securing success in your business in other countries.

I help professional services firms achieve their objectives by using my extensive experience to develop and implement marketing strategies and campaigns in different countries and different languages.

Among my specialities:

• Conception and realisation of multi-marketing campaigns – cross channel

• Design, conducting and use of market studies

• Business missions in varied geographies

• Project management

Main markets: English-, French-, Spanish- and German-speaking regions

Multilingual marketing professional with more than 25 years of experience and expertise in different areas of marketing and different countries.

I began in retail marketing and then spent several years on the agency side, specializing in sales promotion: I was responsible for key accounts with world-renowned blue-chip brands such as NIKE, Tefal, RICOH, Walt Disney and Nestlé. As well as this B2C experience, I have worked with business consulting companies such as Accenture.

In 2007 I founded my own company to focus on B2B marketing, specializing in marketing for management consulting.

My abilities and international projects have already taken me to different countries (France, Germany, Mexico, UK) allowing me to enrich my professional knowledge, deepen my empathy for languages and cultures, and enhance my understanding of the needs and operations of different companies for which I have worked in various regions. 

My experience has given me a solid basis that enables me to offer integral, comprehensive marketing and strategy services that will truly benefit your organization.